ROLEX – Brand Story

Brand introduction
Rolex is the classic brand of the Swiss watch industry. The original logo of the Rolex watch is a palm with five fingers extending. It means that the brand’s watch is completely hand-finished, and later it gradually evolved into a registered trademark of the Crown to show its dominance in the watch field. It shows the power of the Rolex in the watchmaking industry. In the 1920s, Rolex worked hard to develop the first waterproof watch. In 1926, Rolex’s Oyster waterproof watch was officially registered.

Brand history
The history of Rolex is closely linked to the name of its founder, Hans Wilsdorf. Born in a city in Bavaria in 1881, he was involved in international business when he was young. At the beginning, the business of breeding pearls, 19-year-old La Chaux-de-Fonds, represented a specialized export watch factory.
In 1905, he founded his own business, called “Wilsdorf and David”, a company that mainly sells watches, but he also developed homemade watches.

After the first World War, Rolex moved back to Geneva. Under the impetus of the founders, Rolex continued to innovate, create and perfect itself. It has two research directions: waterproof and automatic.
At 8 o’clock on the morning of July 2, 1908, the founder of Rolex, the German businessman Wellsdorf registered the Rolex trademark in La Chaux-de-Fonds, Switzerland. Since then, a prominent brand in the world watch industry has embarked on its long history. Journey. Rolex’s original trademark was a palm with five fingers extending, showing that the product was completely hand-carved. Later, the Rolex trademark gradually evolved into a crown shape, symbolizing its status as a king in the watch industry.

Rolex was outstanding when it came out, and its character was superior. In 1914 and 1915, Rolex watches continued to receive the A-level certificate issued by the British Kew Observatory. This is the highest evaluation of the accuracy of the watch by the famous British Observatory. It is also a world-wide event. This honor has also doubled the value of Rolex. Since then, Rolex has gradually become popular with the image of “accurate” and has been highly regarded by people from all walks of life.